Valuable Content You Don’t Have To Write

You know your event page could draw more internet traffic if it held high value content. But you’re not an expert on the topic of the event. Who could create a well-written, timely, relevant piece that would show up on searches performed by your target audience? Fortunately, you identified experts in the target field when you chose someone known and respected by your specific audience– your event speakers!

Start with a short email or phone discussion with your speakers. Have they written anything recently they think the audience would benefit from? An article, a report, an excerpt from an upcoming book? If it has been previously published they might need to seek permission from the publisher to share it on your site. If they haven’t produced anything relevant, ask if they’d be willing to. What should you ask for? It depends on the topic and audience. Brainstorm together. Even small things like a template, checklist or one page industry overview can communicate valuable information and show off expertise.

If your speaker(s) balk at the idea of sharing or producing content, see if they’d be willing to participate in a live webchat Q&A session, or webinar. It is very appealing to audiences to have specific questions answered by an industry expert, and you can record the session and produce a transcript, both to be posted to your event homepage.

All of these options help create valuable content for your event page that you don’t have to personally write and research. Once you have some high value content, be sure to highlight it on your site, making it clearly understandable what it is, who it is for, and how to download or view it. Expert produced content is very appealing for audiences and says to potential event registrants “We know what you need and we can provide high value information.”

So, You Want to Plan a Virtual Meeting…

Virtual meetings (or conferences) are meetings that are held “virtually” online through a webcam and Internet presentations, or on the phone. (In this article, we’re going to strictly talk about video meetings.) Because of their small group size (generally about 25 people), there are dozens of uses for virtual meetings. Many companies use them to connect with distant or outsourced employees, and some use them to conduct training with new employees or current employees on a new event or job. You can even have a small “event like” meeting with a popular speaker and some guests. Unlike a normal conference, virtual ones are quite simple to plan with only a few steps.

First, make sure this option is for you. Go check out our blog post on the pros and cons of virtual meetings so you have a better idea what you’re about to do. Some meetings and conferences “need” to be held in person, while some shorter meetings (an hour or two) with people from all over the world might work well with this option.

Second, plan how you’re going to format and run your meeting or conference. Are you going to be “face-to-face” with your guests, or just show them a PowerPoint presentation? Are you going to have a discussion with your attendees, mainly talk to them and let them ask questions at the end, or just present while everyone else is muted and listening? This is important to decide before you plan your content.

Third, plan your actual content. If you have a PowerPoint, design that. If you’re speaking, write up your speech (or an outline, at least). If someone else is speaking, hire that person. Make a schedule of what is going to happen when. At this point, you can also create your guest list to use when you market.

Fourth, purchase a virtual meeting plan online. The most popular virtual meeting site right now is GoToMeeting. There are dozens of these sites, though, so do a quick Google search and see which is right for you. Check the price, how many people they allow, what features they have, and even if they have an option to record them. Study a bit before you put your money into a tool you might be using multiple times.

Fifth, market like you normally do. Tell prospective attendees when the conference is and that, at that time, they will receive an email or phone call from your virtual meeting site to connect with you. At this point, decide if you are charging people or not, and figure out what tool you are going to use to register your guests.

Sixth, well, that’s really it! Once you have your information planned and ready to go, and you have your guests informed about the event, all you do is sign in, create your event, invite your guests through the event, and present! (This is different for each site, so just go to their “how-to” to learn…but it’s pretty easy!)