Working With Video Producers For Your Event

Video does a fantastic job of communicating and pulling your audience into a story.  Video also serves as a great way to break up a presentation or teaching time.

I’ve had the privilege to conceptualize, produce and edit several videos recently. As I’ve dug deeper into the video world, I’ve learned a bunch of lessons.

Here are three ideas that will help you communicate with your video producer and get your video faster:

  1. Clearly outline the concept and your ideas. Be sure you have given the producer the concept and your vision for the piece in writing. The last thing you want is to get the final piece, get on set or location, and not have a clear idea of what the final piece will look like. You also don’t want to miss a shot. That’s so vital in my book.  There have been a couple of times were I’ve gotten back to the editing bay, and realized I didn’t have a shot for one particular scene.  With no road-map, you might get to end missing that one critical piece.
  2. Clearly give feedback on initial edit. This step is very important. Once the producer has the completed the initial edit, give them solid feedback for any changes you would like. The last thing you want to do is to keep going back and forth with the producer making changes. Depending on your financial arrangement, this could get costly.  Make as many of the changes as you can on the first go around.
  3. Clearly state deadline for final piece delivery. As a video producer, I want to get your project completed as soon as possible, but more importantly, I want to be sure to make your deadline. And it’s probably not your events start date as there are other concerns that need to be prepped for. One client of mine needs video delivered to a Dropbox account 3 days before their event. Easy enough, and now that I know that, I work with that date in mind.

Now that you have this great video piece, you can also use it on YouTube, your website and social media platforms.

Have you used video in your events?  How has it worked for communicating a story to your audience?

Shooting Video For Your Events

Recently I took on a project that I thought I might have bitten off more than I could chew.    My church, ClearView Baptist in Franklin, TN, was hosting a DNow weekend, and me and another guy shot and edited a video that aired the Sunday morning after DNow finished on Saturday night.

As I was thinking about how this project went, I thought this would be a good blog post to break it down.

Start with a concept. Starting this project out, I had a concept in mind for what I wanted the end result to look like.  I discussed this concept with the event planner (high school and middle school pastors) and tweaked accordingly.

Our concept was simple: a fast paced, high energy, 2-3 minute video that showed the DNow experience to the congregation.  Our other objective was to show as many kids and places as possible.  This meant that between me and the other camera guy, we had to divide and conquer, and to shoot video while thinking about the end result always keeping the fast paced element in mind.

Plan your time.  We knew we were shooting lots of video Friday night, so we had to plan time on Saturday to start editing.  There also has to be a point were you stop shooting video.  We had a deadline to finish the video, so working while keeping that mind was important.

Stay in communication with event planners.  We stayed in communication with our event planners to show them edits as we made them.  We also communicated with them on what we were shooting.  This way if there was something that was important, we were sure to capture it on video.

Showing a video like this is a great way to create energy around your event.  It could also serve as a marketing piece for future events.

If you think a recap video is right for your event, keep these few ideas in mind.   Also, here’s the finish product.

Part 3: Video And Your Events

In a couple of previous posts (here and here), we discussed what types of video you would want to record for your events and how to record those videos.

Today I want to discuss a few uses for those videos.  We touched on it briefly in part one, but these videos could add to the way attendees interact with your event, and add social proof for what you’re advertising about your event.

  1.  Post Video To YouTube.  Once you have your videos edited the way you like them using your smartphone (and remember we’re not trying to do too much editing, just something light), upload the file to YouTube.  The great thing about using a video editor app like iMovie is you can upload these videos directly inside the app.  And uploading via your computer is easy as well.  It will require a few extra steps of pulling the video off your phone.  While we’re on the subject of YouTube, take a moment and claim your YouTube channel now.  That’s easy as well.  All you need is a Google account.  This will allow for your videos to be found all in one place.
  2.  Post To Website Or Blog.  Now that the video is on YouTube, embed the video on your website or blog.  The embed code is located under your video via the share button.  A video tab would be a great addition to your site.  New users to your site will be able to locate your videos quicker.  If you have a WordPress blog, these videos would make great blog posts.  There are several plugins that can help make adding videos really easy.
  3. Post A Link Of The Video On Your Website To Your Social Networks.  I like to push people back to your event’s website because this is the hub of all the activity.  Not only will they see your video, but also other social networks and information about your event.  This also creates traffic to your website, and Google loves that!  We’ve talked about SEO previously, and you want to create as much traffic as possible to your site.

One quick thought on YouTube.  It is owned by Google.  What does that mean?  Those videos are indexed higher in Google search results, and YouTube is also the second largest search engine behind Google.  That’s a powerful reason to use it!

What methods have you used to post videos?

Part 2: Video And Your Events

In a previous post (here), we discussed the different types of videos you could record for your events.  In today’s post, I wanted to discuss some of the various tools you can use to record these events.

I bet many of you have smartphones and most of your smartphones have video capabilities. In fact, most of those smartphones even record in HD quality.  This is a great place to record and edit your video.

And if you don’t have a smartphone, a tablet will do the job as well.

  • Shooting With Your Device:  I’ve mentioned before I’m an Apple Fanboy, so let’s begin by discussing recording video using an iPhone.  The tendency is to record this video holding your phone straight up and down.  I would recommend that you turn the phone (or iPad) on it’s side.  The recording of that video will be full screen now.
  • Framing:  To frame up a simple video of a speaker, put that speaker slight left or slight right of center.  And another idea, is to place the speaker just a hair above the camera.  This will give them the appearance of authority to the audience.
  • Apps:  The Apple App Store has a great version of iMovie for your device for $4.99.  I would do some very minor editing in adding a fade in and fade out from black.  This will give your video a little bit more of a professional feel.   The Google Play Store also offers an app called Magisto.  I have not used it, but it has stellar reviews, and the app is free.
  • Microphones:  In most cases the microphone built into your phone will do the trick.  But if you’re looking for an inexpensive way to capture better quality audio, I recommend the Belkin iPhone Directional Microphone.

What have you used to record video?  Any tips that have worked for you?   In our next post, we’ll discuss how to use these videos you’ve recorded.

Part 1: Video And Your Events

Video has become an important way for people to interact with events and brands.  I’m not talking about big, expensive videos, but simple and quick videos that could be posted on your social networks.  We’ll get to that in a later post.

These videos help humanize your event and add social proof to encourage others to attend.  I thought today we could look at what types of quick videos you could shoot for your event.

Here are 3 ideas for videos you could shoot:

  1. A short interview segment with your speakers or event leaders.  Grab them as they come off stage having just spoke and get additional information from them that they might have edited out of their talk.   You could also record video of your speakers introducing or sharing stories of upcoming speakers.  They might have a quick anecdote that your audience would enjoy hearing.
  2. Interviews with attendees talking about their experiences at your event.  This video could be used for immediate reaction on big screens during breaks or beginning of the next day.
  3. Vendors working your event.  Another way to sell advertising, is to video vendors as they discuss event specials they are offering.  If this video was shown before a session or posted on one of your social networks, these vendors could even pay an additional fee to discuss their products.

In part 2 of this series, we’ll discuss tools for shooting quick videos.

Have you used videos like this at your events?  What other ways did you incorporate them?