5 Tips For Trade Show Success

Now that summer’s almost over, it’s time to begin planning for upcoming fall trade shows. You know, those shows where you have to go and stand around in a 10’x10′ box and pray that someone will actually stop and talk to you! Yeah, those shows…

If that’s your mindset, then you’re setting your organization up for failure. Instead, think of these shows as opportunities to get face to face with potential customers. People today can learn almost everything they need to know about a facility from the Internet (provided it’s a good website), but the reason they attend a camp show or trade show is to SEE and MEET who they’ll be doing business with.

With that in mind, here are 5 tips for making the most of your next trade show:

  1. When someone walks by your booth and pauses, ENGAGE! The pause is your invitation to engage them in conversation.
  2. Small talk wastes both their time and yours. Once you engage, get right to the point of why you’re there.  Sample – “Good morning! What interests you about Glorieta?”
  3. Never sit down! When you sit down in your booth, you’re sending the message you don’t want to be bothered. Working a booth at a show can be exhausting. Wearing comfortable shoes is a must.
  4. Don’t leave your table at the front of the booth. A table left out front creates a potential barrier between you and your visitors. Instead, move it off to the side and create an open space where visitors feel invited in.
  5. FOLLOW UP, FOLLOW UP, FOLLOW UP! This is absolutely critical. The whole reason you go to these shows is to connect with people who are in interested in your camp or conference center. Once you’ve connected to those who’ve shown interest, they become a qualified lead and should be followed up with promptly.

One last thing to remember. At a show, you have 6-8 seconds to capture someone’s attention and gain their interest as they walk by. Be very aware of this as you design your display. If you can’t draw them in, you might as well go spend your money somewhere else.

Now it’s your turn. What have you done that worked well for you at a trade show? When you attend a trade show, what makes you want to stop and talk to a vendor? Please share your thoughts with us.

A Look Behind the Scenes at SBC 2010

Once again it’s that time of year. Time for the annual Southern Baptist Convention. This year we’re in Orlando, FL at one of the world’s largest convention centers. Needless to say, this place is huge and we’re only using a small part of it. Can’t imagine how large the group would have to be to use the whole thing!

As many of you know, a lot of work goes into pulling off a convention, especially one with a large trade show exhibit area. That’s certainly true with the SBC. Although the exhibit area feels a little smaller this year, it’s still pretty much a zoo during set up days. Good thing our area’s only 20’x30′. Doesn’t take nearly as long to set up as some of the braver folks!

We’re going to have a great time this year. If you’re going to be at the convention, please be sure to stop by and see us. If you’re not able to make it…here’s a little sneak peek at what we’re doing this year. Enjoy!

SBC 2010