Working With Video Producers For Your Event

Video does a fantastic job of communicating and pulling your audience into a story.  Video also serves as a great way to break up a presentation or teaching time.

I’ve had the privilege to conceptualize, produce and edit several videos recently. As I’ve dug deeper into the video world, I’ve learned a bunch of lessons.

Here are three ideas that will help you communicate with your video producer and get your video faster:

  1. Clearly outline the concept and your ideas. Be sure you have given the producer the concept and your vision for the piece in writing. The last thing you want is to get the final piece, get on set or location, and not have a clear idea of what the final piece will look like. You also don’t want to miss a shot. That’s so vital in my book.  There have been a couple of times were I’ve gotten back to the editing bay, and realized I didn’t have a shot for one particular scene.  With no road-map, you might get to end missing that one critical piece.
  2. Clearly give feedback on initial edit. This step is very important. Once the producer has the completed the initial edit, give them solid feedback for any changes you would like. The last thing you want to do is to keep going back and forth with the producer making changes. Depending on your financial arrangement, this could get costly.  Make as many of the changes as you can on the first go around.
  3. Clearly state deadline for final piece delivery. As a video producer, I want to get your project completed as soon as possible, but more importantly, I want to be sure to make your deadline. And it’s probably not your events start date as there are other concerns that need to be prepped for. One client of mine needs video delivered to a Dropbox account 3 days before their event. Easy enough, and now that I know that, I work with that date in mind.

Now that you have this great video piece, you can also use it on YouTube, your website and social media platforms.

Have you used video in your events?  How has it worked for communicating a story to your audience?