11 Popular Posts From The First Half of 2013

Wow! Hard to believe we’re half way thru 2013 already.  We hope and pray your summer is going well. Our summer here at Ridgecrest is off to a roaring start, full of groups and summer activities.  In spite of all the busyness, we thought this might be a good time to catch you up on 11 of the most read posts so far this year. Hopefully you will find a helpful  post you might otherwise have missed…

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  1. 5 Gift Ideas For A Women’s Retreat – Giving a gift is a nice (but completely not necessary) gesture that will always encourage memories of the experience. Here are 5 perfect, mostly inexpensive, thoughtful gifts for women.
  2. 5 Tips For Programming Effective Youth Camps – Brian Mills serves as student pastor Long Hollow Baptist Church and is passionate about reaching young people for Christ. Here are his thoughts on how to program your youth camp for maximum spiritual impact.
  3. What’s A Hollow Square? – As in any industry, hotels and conference centers sometimes have a language all their own. Here are some of the key terms a planner needs to know…
  4. A Sample Pre-Event Communication To Your Attendees – Sending out an email, letter or packet to those who register for your event is an excellent idea. Here’s a sample…
  5. 3 Common Social Media Mistakes To Avoid – There are tons of mistakes you can make while using Facebook, Twitter, or any other social media, that will deter customers and fans so we want to help…
  6. 5 Keys To A Great Staff Retreat – Staff retreats can be a strategic part of building a highly productive team. However, the difference between a mediocre staff retreat and a great one is having a good game plan. To help with planning your next staff retreat, here are 5 keys you want to make sure  are part of your plan…
  7. 7 Killer Resources For Event Planners – Books, conferences, articles, and eBooks are waiting to help you better market, organize, and run your next event. Here are some to help get you started…
  8. 7 Questions To Ask Your Event Coordinator – If you’re the group leader or meeting planner, please be sure to take full advantage of all your meeting coordinator has to offer.
  9. 3 Event Must Haves – Want your event to be successful? Here are 3 things you really need to be on top of…
  10. 7 Tips For Getting The Most From A Site Visit – Once you decide to make a site visit, here are 7 tips to help you maximize your time.
  11. Meeting Planner Survival Kit – Many planners need to be prepared to address last minute needs and emergencies. Here is a starter list of items you need to have in your meeting planner survival kit to be prepared at your next event.

Which post have you found most helpful?


3 Common Social Media Mistakes to Avoid

I think it’s safe to say social media is now mainstream. I would wager those of you reading this post use it for personal use and, more than likely, have started using it for your ministry or business as well. By utilizing social media, organizations and ministries can talk about anything from daily happenings to innovative ministry ideas; from new products and services to an exciting event you’re throwing.

But, as we’ve seen during this year’s Olympics, you can also do social media wrong. (just ask Hope Solo) There are tons of mistakes you can make while using Facebook, Twitter, or any other social media, that will deter customers and fans so we want to help. In addition to utilizing a heaping dose of common sense, here are 3 big social media mistakes for ministries and organizations to avoid:

  • Not monitoring/responding – Too many times I’ve seen organizations establish a presence on social media and then put it on autopilot. Not good! Someone must be monitoring your accounts and, when someone comments on your brand or messages you, respond. It’s that simple. To do otherwise is the same as ignoring a person standing next to you who’s trying to talk with you. You don’t want your customers and clients, or potential customers and clients, to feel neglected. Customer service is key for any business. Answering a Facebook comment with a unique response will help make the person feel noticed and important to you. This will undoubtedly increase their loyalty to your brand and help you build relationships.
  • Not speaking enough…or speaking too much – Yes, you need to update content on your social networks frequently, otherwise you run the risk of not being noticed. However, there are a few guidelines about posting you need to keep in mind. As a general rule, posts to Twitter should happen about three times more often than Facebook posts. Twitter is real time; no one really goes back in time to read tweets…or at least not as frequently as people do on Facebook. On Facebook you can get away with posting less updates because most users will scroll and/or look at your profile for new information. In either case, you want to make sure your tweets and posts are not so frequent that your followers are tuning you out, or even worse, unfollowing you!
  • Not using each social network independently – Over time we have learned linking Twitter to Facebook, and vice versa, is not the best idea. This is because your “friends/fans” on Facebook are usually different than your “followers” on Twitter. Facebook is for posting pictures, sharing ministry stories and encouragement, updating with “inside” information your customers love to get and anything else that helps your fans connect with you on a more personal level. Twitter is for quick, short updates about your ministry or organization, industry news, links to helpful information, etc. While conversations and personal details are available on Twitter, more people look for that on Facebook.

Bonus content!

Did you know there are certain days and times that you should update Facebook and post to Twitter? Here’s an excellent article explaining the ins and outs of posting on Twitter, with a little information on Facebook as well!

What lessons have you learned when using social media?