Choosing the Right Date for Your Event

There are 365 days in most years.  Know what that means?  There are 365 possible dates for you to plan an event and even more if you factor in an overnight retreat.  That’s a lot of choices!

Calendar with numbers, green thumbtack, recycled paper
How can you know which dates are best for your event?  While there is no perfect formula, here are a few things you should keep in mind when choosing an event date.

  1. Is there a major holiday directly during or immediately before or after the proposed event?  These usually come with travel, family get-togethers and often overbooked schedules, so try to avoid interfering with these times (unless your event is holiday-focused).
  2. Is there a large event occurring in your community during this time?  If so, you might end up competing with this or asking people to choose between a neighborhood event and your event, something best not to do.  An Internet search of “your city” and “events” should give you an idea of what is scheduled.
  3. Have you checked the school calendar?  If you are planning a large-scale event with people from many cities or states, this might be a little harder.  However, look at the areas from which you wish to draw the largest groups of people.  Key dates to look at include back-to-school, winter and spring breaks and graduations.
  4. Are other national events occurring during the proposed event time?  These could include, but are not limited to, elections and sporting events such as the Final Four and the Super Bowl.
  5. Is this an event you want to schedule at the same time every year?  If so, consider a time that can easily be repeated annually.

If there is one thing I have learned in event planning, it’s that you won’t be able to accommodate the schedule of everyone who wants to attend.  This is an impossible task.  Choose the date or dates that work best for the greatest number of people, and be confident as you promote your event.  Early planning on your part might give you an advantage as people plan their upcoming schedules.