20 Ideas for Facebook Live

You’ve decided to utilize Facebook Live in order to market your upcoming event. Where do you go from here? Before making your first live stream, invite your team to a brainstorming session for content ideas. Determine how often and when you want to “go live.” Some videos might involve traveling to a particular location or meeting with a specific person, so developing a master plan will help you map out your marketing strategy.

Make your Facebook Live streams fun and inviting, yet informational and professional. These videos have the potential to draw prospective attendees to your event and enhance the excitement of those already registered.

If you’re having trouble coming up with ideas for live stream content, here are 20 to help you in the brainstorming process:

  1. Take your viewers on a tour of the venue, emphasizing a few of the main event spaces.
  2. Go live in the lobby of the hotel or other housing accommodations you will be using. If possible, interview a general manager or event host at the site for more information about the lodging.
  3. Find a local coffee shop your guests may want to visit and do a live feed onsite.
  4. Interview your keynote speaker about the upcoming event and answer questions live.
  5. Explore different workshops you will offer, providing a short description of each one.
  6. Talk to various workshop teachers about the content they will discuss during their sessions.
  7. Interview your worship leader. As a bonus, see if he or she will perform a song during your live feed.
  8. Showcase merchandise that will be available for sale at your event.
  9. Highlight an activity your group may participate in during the event.
  10. If your event will have a special themed night where participants can dress up, emphasize that by wearing an appropriate costume while discussing your themed night. This will give attendees an idea of what to wear.
  11. Do a “behind the scenes” video while setting up for your event at the venue.
  12. Offer a challenge for your attendees prior to the conference via Facebook Live. Have a special prize for those who complete the challenge.
  13. Highlight someone packing for your conference to help attendees know what to bring.
  14. Introduce your event team.
  15. Interview someone who has been to the event before.
  16. Host a live Q & A session about your upcoming event.
  17. Walk viewers through your event schedule.
  18. Let viewers know the heart behind your event. What makes it special to you?
  19. Showcase a special cause your event supports.
  20. Show viewers how to register for your event.

What ideas do you have for Facebook Live content? Share in the comments section below!


Tips for Using Facebook Live to Market Your Event


Social media is a great way to market an upcoming event. While there are seemingly countless ways to utilize Facebook, Instagram, and Twitter, one of the easiest ways to reach your audience is through live video feed with Facebook Live.

Facebook Live is simple to use. After logging in to Facebook, click on “what’s on your mind” (where you would typically update your status). Click on “Live Video,” type a description, and, when you are ready, “Go Live!”

Facebook offers a few tips on its website when using Facebook Live. These tips are shared below, along with a few comments about how these can enhance your event marketing.

  1. Tell fans when you’re broadcasting ahead of time. Facebook recommends one day’s notice. This is a simple practice to put in place. The day prior, post when you will go live and include a teaser for what you will share.
  2. Go live when you have a strong connection. According to Facebook, Wi-Fi usually works best, but if this isn’t available, a 4G connection will be necessary. If your connection isn’t strong enough, you won’t be able to go live. Test your connection prior to going live, leaving enough time to find a new location if necessary.
  3. Write a catchy description before going live. Grab your audience’s attention by writing a catchy heading. This will appear in the news feed above the video.
  4. Ask viewers to subscribe to Live notifications. They can do this by tapping on the “Follow” button on current live videos or videos that have been live.
  5. Say hello to commentators by name; respond to their comments live. This tip is self-explanatory. If you are taking questions during a Facebook Live event, respond and use the commentator’s name. For example, if “Joe” asks a question, respond with, “Thanks for the question, Joe…”
  6. Broadcast for longer periods of time to reach more people. Facebook recommends at least 10 minutes. While this allows more viewers the chance to tune in live, as a viewer myself, I don’t always have this amount of time when the video is live. If using Facebook Live to market, vary the times, depending on the topic you are discussing. A few minutes could suffice.
  7. Use a closing line to signal the end of the broadcast. For example, you could close with, “Thanks for watching, and we’ll see you at ‘X’ event in ‘x’ days.” Include the event name and the latest countdown.
  8. Be creative and go live often. The possibilities are endless when it comes to content you can use to market an event on Facebook Live. If you plan to go live once a week for a few months prior to the event, you can build momentum and share quality information about your upcoming event.

In addition to these tips, here are a few of my own:

  1. Do a quick run through of your video before you hit “go live.” Live means live. Though you can delete a video after it is posted, you will lose the value of the live video and comments made.
  2. Use a tripod if available. No one wants to watch a shaky video.
  3. Choose a location free from distraction. Make sure the lighting is good. Record a brief video prior to going live. Review the video to see if the location chosen will work well for your Live event.

Stay tuned for our next blog post showcasing content ideas you can use for Facebook Live event marketing.

Are You Insane?

Before answering, or shooting fiery arrows in my direction, let me explain why I’m asking this question. I recently read an article on LifeWay’s Women Reaching Women blog that got me thinking. (Those of you who know me, know how dangerous this can be!)

The article was entitled “The Spin for the Women’s Ministry Leader“, and it was aimed at getting women’s ministry leaders to stop and think about how they are doing ministry. To make her point, the author told of an experience she had in a Spin class where the handlebars on her bike became wobbly. As she tried to fix them, she found herself turning the adjustment knob in all directions, to no avail. As the handlebars were coming off in her hands she heard a voice say, “Turning the knob is not going to help anything. It is obviously broken”.

“Wow!” In the business world, I was taught that doing the same thing over and over again, while expecting different results, was a classic definition of insanity. Her point was that this is true in ministry as well. Because we’re out front as leaders, we’re often not willing to change direction, stop what’s not working, ask for help or utilize the talents and ideas of others.

So, when it comes to your events, are you insane? Do you have an event that is declining? Too often the tendency is to think if we just work harder and promote better, attendance will be up this year. That may be true, but several years of declining attendance could also mean the event is dying.

Events are a product and like all products, have a life cycle. Launch, ramp up, plateau, decline, end. The key is to know where you are in the life cycle of the event. If attendance for your event has been declining, here are several questions you need to be asking yourself and your planning team:

  • Is there still a need for this event?
  • Why are people not attending?
  • Has the program grown stale?
  • Am I still excited about this event, or just going through the motions?

Just because your event is in decline doesn’t necessarily mean it needs to go away. Business journals are full of case studies where companies have been successful in extending the life cycle of their key products.  However I’d be willing to wager that very few were successful just doing the same old, same old and expecting different results.


When Do You Pull The Plug?

If you’ve ever planned a retreat or event, you’ve probably lost a little sleep worrying whether or not people were going to sign up. The closer the event gets, the more the anxiety can build up, especially if registration is going slowly. At some point you may even have to deal with the question of whether or not to cancel the event.

One of the many things that separate Christian conference and retreat centers from local hotels is that we also plan events. As a result, we too have to deal with the dreaded question, when do you pull the plug and cancel the event?

Recently I had the opportunity to discuss this question with a good friend, Aaron Ziebarth. Aaron is the executive director for Joy El Ministries, a Christian camp and retreat center located in Greencastle, PA. Since Joy El plans many of their own events (in addition to hosting outside groups), I asked Aaron if he wouldn’t mind sharing some of his experience with the readers of our blog.

MSM – Have you noticed any changes in the reservation patterns for your events at Joy El? If so, what’s changed?

Aaron – We have seen people registering much closer to the event. In 2010, every one of our programmed events was at about 50% of our goal two weeks prior to the event. Under the old way of thinking that would have been a sign I needed to cancel the event. Instead we took it as an opportunity to do last minute marketing through email and social media. The end result was that every event came in with attendance above our goal.

MSM – Are the groups you are hosting experiencing similar reservation patterns?

Aaron – Absolutely! Their participants are waiting until the last minute to register. Unfortunately, since our average group only plans 1-2 events/year, they haven’t developed the same awareness. This results in a lot of stress for the leaders, thinking they may need to cancel the event. Therefore we make an extra effort to communicate these reservation patterns to them.

MSM – When you have an event not booking at the rate you expect, what steps do you take to try and increase your reservations?

Aaron– Great question. I believe it’s an issue of value. Despite the economy, I believe people are still doing what they value most. So, our team reassesses the value this event will provide and we make efforts to communicate this value to potential participants. We do this through social media (primarily our Facebook page) and direct email marketing. On occasion we will also call those who have attended this event, or a similar event, in the past.

MSM – What are the key factors you consider before making the decision to cancel an event?

Aaron – Consideration needs to be given to direct costs and what has already been spent. What is the cancellation agreement with the speaker and worship band? Can we at least cover our expenses if we go ahead and hold the event? As a rule of thumb, we will do everything possible to keep the event going.

MSM – What advice would you give to the meeting planner trying to decide whether or not to pull the plug on their event?

Aaron – Don’t give up if registrations seem low. Communicate the value and benefits of the event to potential participants. Keep promoting through the beginning of the event. Pray hard. Remember, the bottom line is the promise of life change. Do everything possible so your life changing event can take place.

Our thanks go out to Aaron and his team.

What about you? Was this insight helpful? How do you go about making the call to pull the plug on an event?

Don't Let Your Events Get Stuck In A Rut

Chris Adams recently posted an article entitled “RETHINK Women’s Special Events” (read here) on her WomenReachingWomen blog. Chris works in the women’s ministry area here at LifeWay and you may remember her from a podcast we posted last year on how to create a standout women’s event (listen here).

In her most recent post, Chris challenged women ministry leaders to RETHINK their annual events and decide if they needed to continue doing them, or try something else. After reading the post, I contacted Chris and asked her if she’d be willing to take that process a little deeper for our MinistryServingMinistry readers.

Below are her responses to our follow up questions. While her answers are specific to women’s ministry (her area of expertise), I believe the principles can apply to any meeting, event or retreat.

MSM:  Almost every event has its own traditions and people who say, “We’ve always done it this way”. While tradition can have tremendous value/equity, what advice would you have for planners who are striving to break free of repetition and reinvent new traditions?

Chris: Evaluate the last event. Look at what worked, what was effective, what wasn’t. Also listen to what attendees say, if there is a pattern to their comments, it will help direct future events. Did you see changed lives? If so, what elements led to that? Take a look at dates that you have ALWAYS done an event, are women still able and willing to attend those dates/times of days.

Having “dreamers” serve on your women’s team and especially on event teams will help keep from becoming stagnant and doing the same ole, same ole just because it’s always been done that way. Evaluate who you are not reaching and analyze what it might take to tap into those pockets of women not involved.

Include women of different generations, and especially young women, to begin to develop new traditions while still using those former ones that are still effective. Sometimes you may need to move slowly, changing a little at a time, to be sensitive to women who have been a part of the planning of events a long time.  Add only a few new things and then re-evaluate again to keep it fresh and relevant.

MSM: Just because something is working ok doesn’t mean it might not benefit from a closer look and evaluation. Sometimes you may even need to break something that’s not broken in order to make it better. What do you see as the downside risks for a planner who operates by the “if it’s not broke, don’t fix it” motto?

Chris: The down side is that you might not even ask the questions to discover the real results of an event. Perhaps you still have women attending in good numbers and no one really complains about the program elements. Everyone is happy doing the same things over and over, and not move out of their spiritual and relational box to experience deeper spiritual truths. It may take an innovative leader with a vision for “more” to move women out of their comfort zones and into those deeper walks with Christ. The purpose of any ministry event should include, in addition to fellowship and building relationships (and of course great food!), reaching the lost and helping believers grow in their spiritual walks. Is that happening in any way through your event? If not, the motto will truly be a hamper to helping women move one step closer to Christ in their journey.

MSM: Sometimes planners will add a new element to an event and the response the first year might be less than overwhelming. If that were to happen with one of your LifeWay Women’s events, how would decide whether or not to give it a “second chance”?

Chris: New things sometimes take a while to catch on. But if even a few women are changed because of that element, and they go back and tell someone else, the fire is lit! I remember the first time my former church offered the very first Beth Moore video Bible study. Many didn’t know her and not ever done an in-depth study. But when those women finished the study (and even as they were in the midst of it), they talked about it with others. The next time the study was offered, numbers grew and more women studied God’s Word together.

It may be that you just need to tweak that new element to make it even more effective next time. If you offer a ministry or missions project as a part of an event, the first time maybe only a few are involved. But for those few, and for the ones who received the ministry, it was so worth it. If it becomes a part of each event, it will be seen as “normal” and more may become involved.

Again, ask the women as you evaluate each event.  See what they say, keeping in mind, you will always have some who never like anything you do!  But watch for those “patterns” in the responses so you can get a picture of the effectiveness and lives that have been changed.

Think your event might be getting stuck in a rut? What can you do to get it back on track?