Pinterest For Events

I was talking to a friend of mine the other day who was telling me she is using Pinterest to drive traffic to her blog. I asked her what the percentage was, and she said 45% was coming from that social media platform. That’s by far the biggest source of traffic for her blog.

Adding Pinterest to your social media toolkit is something you should consider, especially if your event is geared towards to women. Statistics show Pinterest has 80% women. Probably the 20% of us men just want to know what’s going on in there.

With all things social media, I believe you have to have a strategy for adding that platform.  Don’t just do something to be doing it. Have a strategy for content and implementation.

Let’s look at the different kind of content you could pin to your boards:

  1. Quotes from speakers.  Your event has wrapped, and you heard some great quotes from your speakers. Find an image at a place like Big Stock Photo that ties to the subject matter of the quote, add that quote to the image and pin to your board.
  2. Quotes that apply to your event.  If your event is on leadership, pin some great leadership quotes to your board.
  3. Re-pin content from speakers. This is a big one, and a great way to promote the speakers at your event. Add some fun to this by teasing speakers at your next event.
  4. Pin area attractions. Pretty self explanatory, but a great way to let your attendees have an idea of what to do in their free time.
  5. Pin resources.  This might be my favorite one. Share resources by pinning them to a resource board. This is also a great way to generate some affiliate income.

Don’t forgot to promote that your event is on Pinterest. That can be as easy as Tweeting or posting to your Facebook Page about your board. Another idea is using apps to add Pinterest to your Facebook Page. However you do it, an awareness campaign is a must.

3 Reasons Why You Should Join Pinterest

Everywhere I go these days, it seems someone is talking about Pinterest. If you’re using Social Media at all then I’m sure you’re hearing the same thing. If you’re not using Social Media (and you should be), Pinterest is a community where users create online pin-boards and then pin images they like to these different boards, separated by interest.

For you as a meeting planner, here are 3 great reasons to join Pinterest:

  • Pinterest is a brainstorming gold mine.  Where else can you search through thousands of images and get some great ideas for room set-ups, table decorations, invitations, destinations, etc.? Simply type in what you’re searching for and you’ll be amazed at what you may find!
  • Follow event industry leaders and other planners to see new trends in our industry. Our conference and event industry is constantly changing. Pinterest can be another source for helping you keep up with these changes.
  • Create event-specific pin-boards for your events. Pinterest can be a great way to let people know about your events. Be sure to post images that will get them excited about attending!
  • It’s fun! I know, this makes 4 reasons…but, hey, fun is fun!

Would love to know if any of you have been using Pinterest and if so, what have you liked about it. Feel free to share a pin with us!


Should You Be Using Pinterest To Promote Your Event?

If you’re like me, you have probably been reading and hearing a lot about Pinterest lately. Over the past 6 months it has been the fastest growing social media site…EVER! Given these stats, I felt like I had to check it out.

So, what is Pinterest? The short version is it’s a visually appealing platform, easy to use and offers life-style oriented content. Technically you have to be invited to join, but it’s not a big deal. Chances are pretty good that some of your Facebook or Twitter friends are already members and they can shoot you an email invite. Once you receive your invite you can log in and be creating your own pin boards in no time.

To help you decide if this is something you should doing with your events, here are 3 links we think you may find helpful:

How To Effectively Use Pinterest For Events – A picture paints a thousand words and events can tell an engaging story on Pinterest. Here are 5 tips to help you get started…

Pinterest For Conference, Wedding & Event Planners – Contains a list of 12 ways for event planners to use Pinterest. Interestingly enough, the first 2 deal with using Pinterest to brainstorm ideas for new events and conference topics.

Conference & Event Showcasing Via Online Pinboards – This link is to an open discussion group on LinkedIn dedicated to sharing how to use Pinterest to promote conferences and events.

Should you be using Pinterest to help promote your event? If you’re desire to create engagement with your audience in a visually compelling way, the short answer is YES. Pinterest can be a great way to build a community around your event.

The more I look into it, the more I’m convinced we will be promoting our events at Ridgecrest on Pinterest. What about you?


8 Great Technology Tools For Event Planners

As we’ve shared in previous posts, being a meeting/event planner can be a tough, challenging job. Fortunately technology is beginning to offer some tools that can go a long way in reducing stress on a meeting planner. Here are 8 we thought you might find helpful…or at least fun. Enjoy!

  • Eventbrite – An online registration system that can create custom event pages, has social media tools to promote events and tracks attendance.
  • Zite – Keep track of varied interests in one place with this custom magazine app that learn’s your interests and curates articles and news according to what you read. (Free – iPhone, iPad)
  • Slideshare – Online presentation network where speakers can share their slideshows with attendees. Planners can also tap into the site to search for potential speakers.
  • Square – A great way to take on-site payments. The tiny device attaches to any smartphone or iPad, accepts all major credit cards and charges merchants a 2.75% rate.
  • Pinterest – A social networking site that is an online pinboard where users share things they love on the Internet. Perfect for the visually stimulating world of events.
  • Storify – Turn your conference or event into a story. By embedding tweets, Facebook posts, video and images into a single stream on the site, the conversation surrounding a session or the entire conference becomes a multi-media story. Once the story is published, users can send it out via social media to spread the word.
  • Cardmunch – This app from LinkedIn converts a photo of a business card into a digital contact and finds the new contact on LinkedIn. (iPhone)
  • HeyTell – Stay connected to the other members of your planning team with this walkie-talkie app. No need for hand-held radios or wasting time typing out a text. (iPhone, Android)

Any other tech tools you’re currently using that our readers may also find helpful? Please share in the comments!