Lessons From The Consumer Electronics Show

One of my favorite events every year, is the Consumer Electronics Show in Las Vegas.  When I read news stories about CES, I tell my wife the same thing: I really wanna go to that.

At this years CES, director Michael Bay, famous for Bad Boys, Transformers and more shoot’em up movies, was the featured speaker at a Samsung presentation. In what has become a viral sensation, Bay got confused because the TelePrompTer wasn’t working and walked off the stage. Watch it here.

Now in fairness to Bay, he’s use to being the one behind the camera and not in front of it.  However, you would think a guy who has done numerous interviews would be prepared to wing a presentation about electronics.

Preparing for these types of technical issues for potentially happening at your event is a must.  Here’s three ways to handle a situation should it happen at your event.

First, own it. Had Bay merely said “I can’t do this” instead of just walking off the stage, people would have forgiven him.  Again he’s not use to being the one doing all the talking.

Secondly, if you’re on stage and the talent walks off, explain to the audience what happened.  In the video, we hear Bay say “the type is off.”  Once he leaves, the other gentleman carries on.  He could have easily (and might have, we’re only working from a YouTube clip) explained the situation was a teleprompter.

People in this day and age are forgiving.  Be transparent, and explain the situation.

Thirdly, make sure your talent is prepared for any technical issues. Someone should have given Bay cue cards to put in his pocket for instances just like this.  Better yet if you have the right host up there, that person should have a sheet of dialogue they can help cue the talent for what to say next.

This is definitely one of those cases where you prepare for the worst hoping for the best.  There is nothing wrong with that, and beside just talent on stage, you should do that for all aspects of your event.