Branding & Coloring Your Meeting

Below is information on a webinar being hosted this week by Collinson Publishing and Rejuvenate Meetings. We thought you might be interested in checking it out. After all…it’s free!

The events you plan send powerful emotional signals to attendees, second by second. An increased demand for attention to every detail, from strategy to design and execution, means deliberate choices must be made to gain attendee engagement, to tell a story, to capture the branding and to be colorful in personality.

Dianne Budion Devitt, adjunct professor at New York University’s Preston Robert Tisch Center for Hospitality, Tourism and Sports Management, presents this webinar that will show you how your strategic branding decisions can have a powerful and positive impact on your participants’ experience, their retention of and willingness to act on key messages, and their long-term attitudes toward the organization. Devitt is the author of “What Color is Your Event? The Art of Bringing People Together” and president/owner of D3Dimensions, which provides strategic event consulting, keynotes and wellness programs.

Wednesday, May 16
2:00-3:00 p.m. EST

ROI…What It Is And Why You Should Care

For those of you who may not know, ROI stands for return on investment. It’s a term that gets thrown around a lot in the corporate/investment world. The simple definition is “what am I going to get back if I make this investment”.

Basically, when an individual or company is looking to make an investment in a new business, product, initiative, etc., return on investment is a key question they have to answer. The reasoning is they want to try and make sure this is the most productive use of their time, resources and dollars. Otherwise they will look at investing elsewhere.

Now you may be asking, what does ROI have to do with me and my planning of Christian meetings and retreats? I believe it has a lot to do with it, but not in the traditional business sense. Whether they realize it or not, most of your potential attendees will run an ROI calculation in their head before deciding whether or not to sign up to attend.

I’m pretty sure they’re not thinking in quite those technical of terms, but rest assured they are trying to figure out if going to your retreat is a good use of their limited time, resources and/or money.

“Will I be encouraged? Will this event stretch/grow me spiritually? Will I make some new Christian friends? Will I have fun?”

These are just a few of the questions going through their minds before they decide to attend or not. Put yourself in their shoes and think about how the retreat you’re planning is going to address these types of questions. If you can’t answer yes to most, if not all of these personal return on investment questions, chances are pretty good folks will look to make that personal investment somewhere else.

What can you do to improve the return on your attendees investment of their time, resources and dollars? The success of your next event could depend on your answer.

106 Budget Saving Tips in 60 Minutes!

On Wednesday, January 18, our friends at Collinson Publishing/Rejuvenate are hosting a live one hour webinar for meeting planners. The webinar is FREE and promises to provide listeners with at least 106 budget saving tips. Even if you only take way a couple of ideas that work for your church or ministry, it could still be time well spent. We encourage you to check it out before it’s too late.

The webinar is scheduled to begin at 2:00 PM EST. For more information, click here. To register, click here.


Are You Attending Rejuvenate Marketplace 2010?

If you are a Christian meeting planner, denominational leader, church retreat planner, or anyone else responsible for planning events and retreats, then this event is definitely for you. Rejuvenate Marketplace is a great event specifically for faith-based meeting planners and this year it will be in Louisville, KY, Oct 18-21. (click here for more info)

A couple of months ago, Christine Born of Collinson Media wrote a guest post for us (read here) and talked about the benefits to meeting planners who attend. If that wasn’t enough to convince you, then maybe hearing some testimonies from other meeting planners will do the trick. Check out this video and hear what some of your peers have to say!

So, what do you think? Will we see you in Louisville this October? Sure hope so!