Social Media Content Calendar

I got a new trick I’ve started with my social media clients that I wanted to tell you about today.  It’s pretty simple: create a social media content calendar.

What is a social media content calendar, you ask?  Great question.

A social media content calendar is what I and my clients use to know what they’re posting that day to their various social media networks.  This helps you be prepared so that you don’t have to create a post on the fly that day.

This also helps you to tackle your social media content for the week all in one day.  One of the biggest complaints I hear from people is they don’t have time for social media.  I understand that completely.  This helps with the time factor because you already know what you’re going to post, to what network and when you’re going to post.

Let’s talk about how you create this social media content calendar.

The first thing you’re going to need is a template in Excel or Numbers.  I did a Google search for “calendar template” and downloaded that to get started.

Now that you have the calendar template setup in Excel or Numbers, open it up and find the month you want to work on.  I create shortcuts for each social media platform I’m working with.  For instance, “T” is for Twitter, “FB” is for Facebook, “IG” is for Instagram etc.  You get the picture.

Put down what you’re going to post that day to that platform in the grid.  It’s really that simple.  Once you do this for the full month, just start posting to that particular social media platform.

Let me give you one caveat: my social media content calendars are always fluid.  These are great guides.  However, if I need to insert something to that day, I just move that days post or cancel all together.

A social media content calendar has become standard in my social media toolkit.  Try it for a month, and see if it doesn’t help you manage all your social media platforms.