4 Ways To Introduce New Technology At Your Event

The CFO at my office has recently made the change to a MacBook Pro.  She’s been using a Windows machines for many years, and being in her 60’s, the transition has been easier than I expected.

Was this move necessary?  Probably not, but everybody else in the office is using a Mac, which made this a natural transition.

I tell you this story to not only brag on her, but to also encourage you.  If she can make this transition to new technologies, so can your event attendees.

It’s hard to try something new in technology like an app or a social network not knowing what kind of results you might get.  But let’s face it, the majority of our culture is app savvy and social media literate.

In a previous post, we discussed “does your event need an app?[EDITOR: Link to http://ministryservingministry.com/2012/12/17/does-your-event-need-an-app/#.UTa5W6XA6Vg] I think the answer is yes, but I also think there is a bit of education as far as your attendees are concerned.  There may also be some pulling of your audience in to the 2000’s.  Tough?  Yes.  Necessary?  You betcha!

How do you go about this education?

  1. Introduce the new technology early in advertising.  Make it front and center of your marketing campaign.  Keep reminding your attendees of it.
  2. Introduce the new technology early in your event.  Right at the start of your event, mention the new tech.  Keep mentioning often.
  3. Push special content that is only available in the new technology.  If the new tech is an app, put videos in there.  If it’s a social media component, push links to secret pages on your website or secret meetings.
  4. Keep pushing new technology at your event.  Pretty soon you’ll be so forward thinking, your attendees will start to expect the new technology.

Have you used new technologies at your events?  How have you introduced these?  Were your attendees receptive?

Part 2: Video And Your Events

In a previous post (here), we discussed the different types of videos you could record for your events.  In today’s post, I wanted to discuss some of the various tools you can use to record these events.

I bet many of you have smartphones and most of your smartphones have video capabilities. In fact, most of those smartphones even record in HD quality.  This is a great place to record and edit your video.

And if you don’t have a smartphone, a tablet will do the job as well.

  • Shooting With Your Device:  I’ve mentioned before I’m an Apple Fanboy, so let’s begin by discussing recording video using an iPhone.  The tendency is to record this video holding your phone straight up and down.  I would recommend that you turn the phone (or iPad) on it’s side.  The recording of that video will be full screen now.
  • Framing:  To frame up a simple video of a speaker, put that speaker slight left or slight right of center.  And another idea, is to place the speaker just a hair above the camera.  This will give them the appearance of authority to the audience.
  • Apps:  The Apple App Store has a great version of iMovie for your device for $4.99.  I would do some very minor editing in adding a fade in and fade out from black.  This will give your video a little bit more of a professional feel.   The Google Play Store also offers an app called Magisto.  I have not used it, but it has stellar reviews, and the app is free.
  • Microphones:  In most cases the microphone built into your phone will do the trick.  But if you’re looking for an inexpensive way to capture better quality audio, I recommend the Belkin iPhone Directional Microphone.

What have you used to record video?  Any tips that have worked for you?   In our next post, we’ll discuss how to use these videos you’ve recorded.

How To Use Dropbox

Have you arrived at a venue for your event and needed a document?  More than likely, you had to get your laptop out, get an Internet connection and find the document.

Let me tell you about Dropbox, and how it could make your life simpler.

Dropbox is a fantastic app for storing documents and accessing out of the office.  And it’s easy to use.

Let’s Get Started
To get started visit Dropbox.com and click on “Download Dropbox.”  This will walk you through setting up a user name and password.  This will setup a folder on your computer were you can store your documents to access via the Dropbox app.

The cool thing about this folder is you can open a doc from there, work on it and then save it back to your Dropbox folder.  No reason to move the file to your computer.

Once you have your account setup, download the free app for your mobile device from that devices app store.  Open up, login and you should be set to go.

Each Dropbox account starts with 2GBs of storage.  Now that might not sound like a lot, but if you’re only storing documents, that will be plenty.  You have the option to upgrade to a Pro or Teams account.

More space is also rewarded to your account via referrals from Facebook or Twitter.  I’ve done this, and have been able to increase space in my account by 2.5 gigs!

Digging In
Now that you have the Dropbox folder on your computer, you can start adding documents.  The default folder to save documents to is Public.

One of my favorite things about the Public folder is the ability to email files to others from the app.  This is great if someone needs to see a contract or itinerary you have in your Dropbox.

Another of my favorite features is the ability to share folders with others.  This is great for teams to use.  Setup a folder for your event, and share it with the people that need to access documents pertaining to that event.  They will need a Dropbox account as well.

Final Note
One important final note.  Dropbox is read only on mobile devices.  That’s ok if you’re only needing access to say PDF documents.  There are some other great apps you can get to make changes to documents on mobile devices.

Have you used Dropbox for event planning?  What tips do you have?