An Event in December? It is Possible!

The Christmas season is upon us. Work parties, family gatherings, church services, Christmas lights, decorating trees, wrapping presents, and the list goes on and on. In the midst of the hustle and bustle, this question may seem strange – why might December be the perfect time to host an event? When this question was first posed to me, my initial thought was, “I can think of 101 reasons not to hold an event during December.” Yet, after thinking about it further, for some types of events, December may just be a great time to meet. Here are a few advantages:

  • Great Prices: Conference centers are typically a little slower during the month of December. By booking throughout the first part of December (I’d recommend avoiding the latter part of the month because of holiday commitments for guests), prices may be very negotiable.
  • Flexible Dates: Melissa Inman, Director of Marketing and Sales at Ridgecrest Conference Center, says, “Hotels with minimum night stay requirements may be flexible before Christmas. They may allow you to hold one night events or even a day meeting when otherwise they would typically require multiple night stays.”
  • Platform Speaker Availability: December is a much slower time for conferences. Depending on their audience, many platform speakers find their busiest seasons either in the spring, summer, or fall months. You may be able to book a larger name during the first few weeks of December based on the slower conference season.
  • Cheaper Airline Prices: According to, “The best days to fly are low-season, shoulder-season, or non-holiday travel dates; this will vary based on your destination, largely because of weather.” By booking an event in early December, it is likely reduced airfare could be available.
  • Decorations: Most hotels and conference centers decorate for Christmas. Therefore, your need for additional decorations may be much less. If, in fact, you do need to decorate, trees and garland adorned with Christmas lights are great options.
  • Themed Catering Options: Because it’s the holiday season, you almost have built-in catering ideas. You can host a traditional holiday meal and incorporate holiday-themed treats, as well. For example, hot chocolate bars, peppermint-flavored desserts, sugar cookies, and gingerbread men are just a few ideas to include.
  • Holiday Themed Entertainment: Invite a group of Christmas carolers dressed in Victorian costumes to serenade your guests throughout a meal or at check-in. Incorporate a man dressed as Santa Claus to pass out take-home gifts. Hire someone to lead your group in a night of Christmas music.
  • Negotiable Upgrades/Amenities: Because this is often a slower time for conference centers and other event venues, negotiate upgrades and amenities that you might not be able to afford otherwise. Don’t be afraid to ask for more than you think you can receive, especially during a time when salespeople may be looking to fill spaces.

December is, in fact, a very busy month. However, with proper planning and a great marketing strategy, you may be able to host an incredible event for less. And, if you can get attendees to register with plenty of time to spare, this can be on their calendars before the rush of the holiday season begins.


Cost Saving Tips

This week we are exploring ways to cut costs when planning an event. Cost-saving measures are often necessary, and there are plenty of ways you can reduce your costs without sacrificing the quality of your program. Here are a few:


  1. Cater a continental breakfast rather than a full breakfast meal. Not everyone eats breakfast, so providing something like this can save money, especially for those who will not eat.
  2. Is there a fee for bringing in outside food? If you can bring your own snacks, this could be a cost-saving measure. Not every venue will allow outside food, so make sure you know the policies before you plan.
  3. Instead of a plated and served meal, can your guests go through a buffet line? This is a way to cut costs yet keep the quality of food the same.

A/V and Conference Set-Up:

  1. Does your venue allow you to bring in your own sound technician? If you have a qualified person on hand, this could provide a big cost savings.
  2. Does your venue have items you can use for stage design? Props, lighting, and furniture can add to your stage set-up, and they might be included in your venue price.
  3. Rent vs buy: Can you simply rent a piece of equipment you might need rather than buy it? On the other hand, if it is something you will need repeatedly for other events, investing in it initially may save you money in the end.

Housing Accommodations:

  1. If you have a large conference staff you will be covering the costs for, consider asking them to room with another person rather than each person having their own individual room. If they do not wish to do this, ask them to cover the additional cost for an individual room.
  2. Can your event conclude after an afternoon session rather than an evening session? Many times the only thing the final morning of an event is breakfast, so if that is the case, is there a way you can shorten your event to avoid an additional night of housing?
  3. Save your nicest rooms for your platform speakers and VIP guests. In addition, if you have a room block consisting of deluxe or standard rooms, place your event staff in standard rooms. They typically cost less.


  1. Consider putting all the material you would typically print in a digital format for your attendees. Create an app to showcase all of this information including handouts, schedules, venue maps, and other details.
  2. Platform speakers and worship bands can be expensive, depending on their levels of familiarity with your audience. Look at the schedules of those you are interested in and see when they might be close to your event venue. You could possibly share the costs with another event to lessen travel expenses.
  3. Is there someone you know in your church or local area that could serve as a speaker or worship leader? Don’t discount the fact there are qualified people right in your backyard!

What cost-saving measures do you take when planning an event? Comment below!



Simple Fundraising Success: Give Them Something they Need

Every year the youth in my local church raise money for a service trip. Over the past 50 years the leadership has determined, through trial-and-error what events and services raise the most money. I thought I’d share their findings with you, and include a principle that you could employ for some simple fundraising success.

Here’s the principle: make it easy, and give them something they need.

What are the two most popular and successful youth service fundraisers at my church? The after church potato and soup lunch and the group housework service. Here’s a quick description of each.

Potato and Soup Lunch: Once or twice a year the youth schedule an after church luncheon. They hire a caterer at a discounted price, advertise for at least four weeks and set up tables with table cloths and candles. Then, at 12:30 on the date advertised  the fellowship hall is opened up and guests make their way through a potato, soup and salad bar. The food is hot, and delicious. Guests can choose their own potato and salad toppings. Someone is playing piano and guitar music softly in the background, and  diners enjoy chatting with their immediate, and church family. A basket at the front holds donations. A small note next to it supplies guests with a base cost per person, so that guests understand what the meal cost the youth and that money given over that amount will help fund the service trip.  These luncheons are always very well attended. The convenience of participating cannot be understated in this case. People are already hungry, a delicious meal is ready on-site, and four hundred people stop in ready to eat and donate.

Group Housework Service: The second successful fundraiser involves a team of anywhere from two to thirty youth working together. In the fall and in the spring, times when people are looking outside at their yards and thinking “I really need to get out and rake (spread mulch, weed, mow) but when am I going to find the time?” the youth group advertises willing workers and a coordinator’s cell phone number and email address. Church members contact the coordinator with a weekend date that works for their schedule, a description of the project, and a ballpark number of workers needed. The youth and a supervisor show up on the agreed upon date, do the job, and then accept a donation for their work that will be divided by the number of people in the group. This fundraiser also has the convenience factor, allowing people to choose the time, date and project type.

If you are helping brainstorm for a fundraising event, think about what people will be doing around the scheduled date. Buying Christmas gifts? Getting ready for back to school? Spring cleaning? Putting on snow chains? Consider tapping in to these tasks, and you might find a unique and lucrative fundraising idea. What do people need and how can you provide it to them in a convenient way?

How To Hook More MidWeek Savings

Any event planner knows about mid-week and off-season savings. It’s the reason I book my beach house for the day after the fall season begins and save 40% off the price charged just 7 days before. Sweet!

Financial Security Ahead SignSometimes I think we go down a quick checklist in our minds and decide that it’s worth paying more to get the weekend time slot. Here are a few new things to consider before committing to pay the extra buck for your next event.

Do some research. Look for venues or caterers whose business is mostly from weekend guests. If a convention center caters mostly to business clients, you probably won’t find deep discounts for week day events. But, if you find a beautiful venue that hosts mostly weddings and weekend travelers, they might offer much more appealing rates to drum up mid week business.

Consider Travel Costs. Friday, Saturday and Sunday airline tickets are by far the priciest. Do a quick comparison of the same tickets for the weekend and then midweek dates during the same week. Do the same for guest rooms. If you decide to go midweek, total these savings and be sure to let your guests know about them. This might be a tipping point for your more thrifty businesses and individual attendees.

Prepare to Haggle. If your caterer has a line of customers standing behind you, don’t expect much wiggle room- but if it’s just you-you might get the same sit down dinner on Wednesday for 20% less than another group that Saturday. Businesses want clients, and they’re willing to negotiate to get them if you don’t have competition.

Cost is often a big factor for your potential event attendees, hopefully these three tips will help you scout out some major deals to pass along to your clients.

Renting Furniture for Your Next Event

Poppy red sofas, suede lounge chairs with bright green pillows, a leather living room set with a beautiful hickory coffee table. What did the furniture at your last event look like?

If you dream of furnishings that perfectly match the style of your event, it might be time to consider furniture rental.

Event furniture rental companies can provide things like:

  • sofas
  • chairs
  • tables
  • pillows
  • rugs
  • lighting
  • backdrops
  • beverage stations
  • household items

These companies will also deliver and pick up the items you rent. Some offer packages sorted by color or style, and might even offer design services as well.

Finding a company:
If you live in or near a metro area, it is very likely that there is more than one event rental company in the yellow pages or just a google search away. Cort Events serves many of the lower 48 states, and they have a beautiful website that you should browse for inspiration!

What if I’m planning a smaller event, or one that is  quite far from a professional rental company? Then it’s time to get creative and contact some local stores that carry the type of inventory you are looking for. I know for a fact that some furniture stores will rent out their stock. You’ll need to call and find out what the price and delivery arrangements would be.

A quick aside — you can find stores that will rent more than furniture! We have a wonderful garden shop here in Asheville, NC that rents out beautiful plants and floral arrangements for weddings, graduations, corporate events etc. for a much lower price than purchasing them would run! You might be surprised what a store would be willing to “rent” you for your event.

Now, back to our original topic. Before you contact anyone about furniture rental you need to answer the following questions. What type of seating are you looking for, and for how many people? What colors or style are you interested in? What is your budget? What time would the furniture need to be in place? When would it need to be picked up?

Once you’ve got those basic questions answered, begin your phone calls or emails. Don’t forget to ask about insurance, or what will happen if a piece is damaged or stained.

Send us photos of your favorite furniture rental set ups that you’ve put together, we love seeing your creativity.

Lend a Helping Hand

Volunteer PostWhen you sit down to plan a retreat, thoughts typically turn to how your group will be served.  Main sessions.  Breakout topics.  Meals.  Schedules.  Free time.  The to-do list can seem endless.  For your next event, why not consider planning an afternoon for your guests to serve others?  Volunteering in the community is a great way to get retreat attendees moving and provides an avenue for team building, all while doing something to help in a tangible way.  Not all retreats lend themselves to this type of activity; however, if there is availability and you are looking for a different way to spend an afternoon, think about these things as you plan for your community service time.

Think variety.  Not all of your attendees will want to do yard work, paint a room or help serve a meal.  Some might prefer visiting a nursing home, talking with a homeless person or picking up litter.  Offer a few different options appealing to a variety of people.  An Internet search of “volunteer opportunities” and the area of your retreat can often open up an array of outlets for your group to serve.  If your event location is more remote, talk with area churches or the retreat center to find possible service projects.

Think supplies.  If you are hosting your event in an out-of-town location, keep in mind supplies you will need to complete your projects.  Construction and maintenance type tasks can be easy to find, but they require very specific tools.  Do you have a way to bring these?  Are they available to borrow?  If you are not in your hometown, consider partnering with established organizations that can provide the equipment you need.  It is also important to prepare your attendees for these projects.  Do they need to bring work clothes?   Painting can be fun, until it gets on your favorite outfit!

Think time.  Retreat schedules are usually busy.  Considering there might be just a few hours allotted for service projects, look for tasks that can be accomplished fully in the given time frame.  Also, make sure there is adequate transportation and allow for travel time as you plan.

If the resources are available, take pictures and video while retreat attendees are participating in different projects.  Share these before large group sessions or in a closing video.

At the end of the day, leave time for those who participate to share about their experiences either in a large or small group setting.  Often some of the best memories of a retreat are the ones we least expect!

2 Ways To Add Revenue To Your Events Bottom Line

Your event is probably like anything right now.  You’re trying to max out every opportunity you can find adding revenue to your bottom line.

I’m in the middle of two big projects.  As part of that, I’m looking for help to spread the word on these two pieces.  In addition, I’m also looking to create additional revenue from products that I recommend that tie to my bigger product.

How I am looking to spread the word on my projects?  Well first I’m signing up affiliates.

Let’s say your event is a conference for writers. Research people who blog about writing by doing a simple Google search, and then work with them to promote your event to their community. You could ask the blogger for promotion help, you could give the readers of the blog a 10% discount to your event or some similar promotion.

I’m looking to pay my affiliates 25% of the cost of my product, and you can negotiate something similar with your affiliates.  In my book, this is “found money”, and what I mean by that is odds are these people may not be familiar with your event till reading about it on the blog.  Hence they “found” you.

I’ll setup a page in the backend of my website that will be an affiliate center for great resources for affiliates to use.  This will include banner ads, sample tweets and more.

The second thing I am looking to sign up is affiliate partners. I consider an affiliate partner a company with a product that aligns with your event and that you would want attendees to use.

Back to our writers event example. Maybe a desk is a product you would recommend to your community. Research a desk company, contact them telling them about your event and negotiate being an affiliate partner for their product.  You would then be paid a commission by the company adding revenue to your bottom line.

There are probably several items you can think of that your attendees would love to get their hands on. You can get as get creative on this one as you want as long as it aligns with your event.

Amazon is an easy way to setup an affiliate program.  They offer great tools for their affiliates, and signing up is easy.

I hope this gives you some ideas on how to find ways to add revenue to your events bottom line.

How To Thrill Your Guests With Fewer Choices

I hate ordering coffee at Starbucks. Grande, venti, foam, blended, iced . . . Too many choices for a tea-drinker like myself.  Do you think an event planner can ever offer too many choices to their guests? I do.

Back to me in line at Starbucks. I envy the people placing their order with certainty, “tall, iced hazelnut macchiato.” I stare up at the menu board and wonder what combination of words I need to say to get something small, sweet and without loads of caffeine that will make me shake all morning.  Sometimes I choose something I like, other times I’m disappointed with my order. Now when my coffee-loving husband brings me something from Starbucks, I always enjoy it.  He knows the “language” and what I like, and I accept his gift, and drink appreciatively.

It’s appropriate for event organizers to know when their guests need to be directed towards a better experience by fewer choices. Are you offering training or introducing a new subject to your guests? This might be the perfect opportunity to use your expertise, and/or the knowledge of your experts to craft the best event schedule for your attendees.

For example, you might replace fifteen breakout session options with five.  Focus on the five sessions that your guests most need to attend to get a good grasp of the topic.  If the five break out sessions were taught by the most sought after experts in the field, on the top questions that everyone was wrestling with, I don’t think you’d get complaints!

Slimming down the choices can be especially helpful during shorter events; a one day conference with limited options can direct people through the exact set of experiences you, the planner, have promised.

What choices might you trim from your next event? What more helpful experience could you put in its place?

Event Planners: Pass Along Winter Savings

The winter months of January, February and March typically see lower registrations at conference and retreat centers (unless they are in a temperate region). To combat this, many venues offer discounted pricing on their rooms and packages.  Here are a few events you could plan to pass these savings on to your guests.

Weekend Family Retreat: Friday evening through Sunday afternoon invite families to come relax and enjoy some time “away”–together. Choose a venue with nice facilities that would appeal to parents and children; think indoor pool, on-site restaurants, big screen televisions, and exercise facilities. Host a movie night with free popcorn, plan a scavenger hunt, or include a trail ride and chili dinner.  You don’t want to pack every minute with required events, but families with children will want lots of available activities and choices.

Small Business or Non Profit Retreats.  Smaller companies and non profits usually have limited budgets for off-site company activities and may have mentally eliminated the idea all together.  Show them the savings with a well-done mailer or email, and they may jump at the chance to do some planning and bonding somewhere other than their own conference room.  This group will need meeting and recreational space.

Women’s or Men’s Getaways.  Post-holidays can find people with a little breathing room in their schedule.  Capitalize on that by giving men or women a chance to get away and recharge.  I’ve seen everything from a Women’s Scrap Booking Retreat to a Men’s Long Distance Running Retreat.  Other popular topics include: Yoga, Spiritual Growth, Marriage and a Girlfriend Getaway.  Think about your target audience, their likes, budget and available time, and offer a great event, at a discounted price.

Use the discounts available during January, February and March to offer your event attendees something amazing, at just the right price.

Capitalize on Fall Traditions

For twenty years I have attended my church’s annual retreat.  We learn, sing, pray and visit together at a small mountain retreat center about an hour from our church home.  We go in September, a date that corresponds with the harvesting of the local apple crop. Free time on Saturday sees 90% of the retreat go-ers headed to a local apple orchard where they inhale cool air, taste apples, let their children run, and enjoy the beauty of the mountain scenery.

Fall Celebrations

Everyone looks forward to this part of the retreat  year after year.  And it is accomplished at no cost, and with no planning by the retreat team, except to schedule the necessary free hours.

There are many fall traditions that could sweeten up your upcoming event. September, October and November are the perfect times to incorporate fall activities — to the delight of your guests.

Fun Fall Activities:

  • Corn Maze
  • Cookie/Pie Baking Contest
  • Bonfire
  • Leaf gazing/hike
  • Tag football
  • Apple picking
  • Hay ride
  • Chili Cook-Off
  • Hot spiced cider

Do some research around the location of your event, and see if you can discover an orchard, fall festival, corn maze, scenic drive/hike/walk etc. Schedule free time to correspond and let guests know about the opportunity and how to get there.
Or organize something on the event grounds. Schedule a hayride and a fun outdoor movie; set up an outdoor tag football game and serve hot cider; invite a biology expert to lead a hike.

Cooking or baking contests are best done soon after guests arrive so that they can bring their items from home. Choose a panel of judges and number entries so that they can easily mark their observations for each one.  Once judging is complete allow event guests to have a taste of the entries.  Who doesn’t enjoy fall food!? Yum.

The fall season offers some wonderful entertainment and gastric options that can add fun and variety to your upcoming event.  With a little research and planning you can capitalize on area offerings or supply the autumn spice yourself.  Enjoy!