Fantastic Name Badge Design

Have you ever attended a conference and found the name badges were poorly designed? The names were unreadable, or too little information on each attendee was given. This can cause major problems at an event.  It’s awkward to forget the name of someone you know you spoke with earlier, and frustrating to make a great connection and then be unable to contact them later.

So here’s a few tips for designing fantastic name badges.

  1. Make the name the largest thing on the badge.  Test out the font size by printing it out and having someone else wear it.  How far away can you read their name? Several designers recommend that the first name be on one line, and the last name on the next.
  2. Limit the ad information included.  Multiple logos can especially confuse a badge! You could include a main event sponsor, but not three or four.  (If you use a lanyard consider including a sponsor logo or name there instead of on the name badge itself.)  First and last name, job title, company name and twitter handle are my favorite pieces of information to see on a badge, not lots of logos.
  3. Stay away from peel off badges.  Unless your event is limited to a one hour meet and greet, these peel and stick labels are not very useful.  They’re too easy for guests to take off, and don’t ever make it to “day two.” Invest in something more substantial- like plastic badges with a lanyard.
  4. Here’s an example of an excellent badge design.  It shows that readable badges do not need to be boring or colorless. Thanks to Katelin Baker for letting us showcase this badge she designed.
    badges
  5. Don’t forget the back. If you do use a lanyard, you might notice that they have a tendency to flip- and then a percentage of your guests are wearing a blank white square around their neck.  Use that white space!  I enjoy it when planners put relevant information on the back, a map if the event is spread over multiple buildings, or a schedule of main events.  Why not put the person’s first and last name at the top of this? That way, even if the badge gets flipped, you’ll still be able to see a name.

Share an image of your favorite name badges with us!  We’d love to see what you have designed, or had created for your recent events.

Your Thoughts?

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