Part 1: Video And Your Events

Video has become an important way for people to interact with events and brands.  I’m not talking about big, expensive videos, but simple and quick videos that could be posted on your social networks.  We’ll get to that in a later post.

These videos help humanize your event and add social proof to encourage others to attend.  I thought today we could look at what types of quick videos you could shoot for your event.

Here are 3 ideas for videos you could shoot:

  1. A short interview segment with your speakers or event leaders.  Grab them as they come off stage having just spoke and get additional information from them that they might have edited out of their talk.   You could also record video of your speakers introducing or sharing stories of upcoming speakers.  They might have a quick anecdote that your audience would enjoy hearing.
  2. Interviews with attendees talking about their experiences at your event.  This video could be used for immediate reaction on big screens during breaks or beginning of the next day.
  3. Vendors working your event.  Another way to sell advertising, is to video vendors as they discuss event specials they are offering.  If this video was shown before a session or posted on one of your social networks, these vendors could even pay an additional fee to discuss their products.

In part 2 of this series, we’ll discuss tools for shooting quick videos.

Have you used videos like this at your events?  What other ways did you incorporate them?

Your Thoughts?