Creating a Stand-out Meeting Experience

Earlier this year, I wrote an article for Christian Camp and Conference Association’s InSite magazine entitled, “A Stand-out Experience” (read article here). The purpose of the article was to provide Christian conference centers with some strategies they could use to compete with local hotels.

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At Ridgecrest and Glorieta, it’s not unusual for us to compete with a secular hotel or conference center for many of our groups. This has become especially true as we’ve added new and upgraded facilities that are equal to, and in some cases, nicer than our secular competitors. However, it’s not the nicer facilities that we believe differenitiate us from other hotels and conference centers. Here are the three things I believe set Ridgecrest and Glorieta apart from our competition and allow us the opportunity to create stand-out experiences for our groups.

Ministry Serving Ministry – Unlike our secular competitors, we are a ministry and we see our role as that of serving other ministries. Our sales and event staffs work hard to build genuine relationships with our group leaders. We want to know what their hopes and dreams are for their ministries and then look to see how we can partner with them to help achieve their ministry objectives.

Spiritual Environment – Ridgecrest and Glorieta were built for the specific purpose of helping to equip the saints. Our mission is to provide the best conference center environment for experiencing spiritual transformation and renewal. This is not to say the Holy Spirit can’t move at a secular hotel or conference center, but that’s not why they exist. Our purpose is to point people towards Christ and to provide a place where, away from the distractions of the world, people can have a fresh encounter with our Creator.

Personal Service – One of the realities of the hotel industry is the larger the hotel, the less personal the service. Even when the service is excellent (Broadmoor example), the great majority of the hotel employees will have no idea why you’re there. Again, not their focus. On the other hand, at Ridgecrest and Glorieta, we have a group of employees who pray each week for the groups and individuals scheduled to arrive that week. We work hard to communicate to all of our employees why a group is on campus and what we can do to personalize the service we offer to each group.

What about you? If you plan or go to meetings/retreats with your ministry or church, what makes them a stand-out experience?

Your Thoughts?

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