Are You Insane?

Before answering, or shooting fiery arrows in my direction, let me explain why I’m asking this question. I recently read an article on LifeWay’s Women Reaching Women blog that got me thinking. (Those of you who know me, know how dangerous this can be!)

The article was entitled “The Spin for the Women’s Ministry Leader“, and it was aimed at getting women’s ministry leaders to stop and think about how they are doing ministry. To make her point, the author told of an experience she had in a Spin class where the handlebars on her bike became wobbly. As she tried to fix them, she found herself turning the adjustment knob in all directions, to no avail. As the handlebars were coming off in her hands she heard a voice say, “Turning the knob is not going to help anything. It is obviously broken”.

“Wow!” In the business world, I was taught that doing the same thing over and over again, while expecting different results, was a classic definition of insanity. Her point was that this is true in ministry as well. Because we’re out front as leaders, we’re often not willing to change direction, stop what’s not working, ask for help or utilize the talents and ideas of others.

So, when it comes to your events, are you insane? Do you have an event that is declining? Too often the tendency is to think if we just work harder and promote better, attendance will be up this year. That may be true, but several years of declining attendance could also mean the event is dying.

Events are a product and like all products, have a life cycle. Launch, ramp up, plateau, decline, end. The key is to know where you are in the life cycle of the event. If attendance for your event has been declining, here are several questions you need to be asking yourself and your planning team:

  • Is there still a need for this event?
  • Why are people not attending?
  • Has the program grown stale?
  • Am I still excited about this event, or just going through the motions?

Just because your event is in decline doesn’t necessarily mean it needs to go away. Business journals are full of case studies where companies have been successful in extending the life cycle of their key products.  However I’d be willing to wager that very few were successful just doing the same old, same old and expecting different results.

Thoughts?

Events for The Christian Meeting Planner

Last year we published 2 posts telling you about Rejuvenate Marketplace 2010 (read here and here). In today’s post we want to make you aware of another faith-based planner meeting. If you are a Christian meeting planner, denominational leader, church retreat planner, or anyone else responsible for planning events and retreats, it’s certainly another event for you to consider.

Jayne Kuryluck, with Christian Meetings & Convention Association, sent us the following information which we are happy to share with our readers:

“Have you ever wondered what impact we would make on our industry, if all Christians did business together in a way that proclaimed Christ?   Would people be encouraged and souls won for the Kingdom?That is the purpose behind Christian Meetings & Conventions Association (CMCA).   We do business and proclaim Christ in the hospitality industry.  ‘Finding Rest’ is the theme for this years  gathering at Ridgecrest Conference Center April 12 – 14, 2011.”

Are you planning to attend CMCA or Rejuvenate Marketplace 2011 this year? If not, is there another event planning conference you attend?