I love quotes. It’s an opportunity to receive wisdom from those that have gone before you, to learn from their experience, and a great way to get inspired.
The two quotes below are two of my favorites. They not only inspire, but show tremendous insights of both of their authors. Check them out:
“Some people say, ‘Give the customers what they want.’ But that’s not my approach. Our job is to figure out what they’re going to want before they do.” – Steve Jobs
“I skate to where the puck is going to be, not where it’s been.” – Wayne Gretzky
Let’s read those again so they sink in.
Steve Jobs has referenced the Wayne Gretzky quote, and if you read these two quotes one after another, there ideas are very similar in nature. Jobs always wanted to create a product that nobody had ever thought of. Take the iPad as an example of that product. I remember distinctly the first time I held it, and I was AMAZED! He and his team figured out what I needed before I did. This device was not just a game changer, but the iPad defined a product category.
Gretzky’s quote shows amazing vision. Someone once told me as a kid he charted out were the puck went after watching games. Anticipating where the puck is going to be became a learned skill.
Let’s apply both of these quotes to your business as an event planner. What do your event attendees want different from your event that they don’t even know?
That can be a hard question to answer, but you’ll have to become like Gretzky and look at where the puck is going to be. Tough job but needed to grow.
What about personal life? If you’re like me, you might need a nice swift kick in the rear to get that project completed or off the ground. A little forward thinking is all that is needed.