Kickstarter has been in the news a lot recently. Just last week a major motion picture was completed funded (to the tune of over $2 million) in less than 24 hours. One of our artists has recently completed a successful campaign raising money to complete a new recording.
This recent news reminded me of an email I received from a speaker in Australia who was looking to fund his event via crowdsourcing. He was using IndieGogo, which is similar to Kickstarter with pledges and rewards, except there is an option to receive the money if the goal is not met. Side note: I found it interesting that none of his rewards featured admittance to his event. More on rewards below.
How would running a crowdsourcing campaign benefit your event?
Many events have found themselves having a tough time financially. But at the same time your event serves a purpose, and has a dedicated fan base.
Getting creative with a crowdsourcing campaign could be just the ticket to keep the event going.
How do you run a successful crowdsourcing campaign? Here are four ways:
- Choosing The Right Platform. As mentioned above, there are two primary crowdsourcing websites: Kickstarter and IndieGogo. There are a couple of differences between the two like the all-or-nothing money model (Kickstarter) vs. some of the money (IndieGogo.) Kickstarter seems to be the most popular, but if you have the platform and database, that will be irrelevant to your cause.
- Include A Video. Both of these sites include the ability to upload a video that explains the cause and need. Taking advantage of that only adds to the cause. I wouldn’t worry about making this too long (between 2-3 minutes), and I wouldn’t worry about quality. Shoot from your laptop or whatever works best for you.
- Include Interesting And Creative Awards. Maybe you include signed notes or books from a speaker, or maybe it’s a backstage hang time with a speaker. All of these things can have different money amounts and limits to availability set as well. These can and should be as creative as you want to be to attract your audience.
- Hit All Of The Social Media Outlets. Start a social media campaign that includes speakers or other event organizers. Ask them to blog and post to their networks, and ask your fans to post to their networks as well. Getting the word out is the name of the game.
I hope this encourages you to try a crowdsourcing campaign for your event. This campaign could be a great way to get the word out and introduce others to your event.
Have you ran a successful campaign for your event? What issues have you had in running a similar campaign?