So you need to plan a one-day event. You have lots of options! Which one of these seven options will best help you meet your goals?
- Luncheon: Find a unique and beautiful spot to throw this mid-day meal. Provide time for networking and talking, make sure the program is well planned, the speaker stellar, and the message clear. The shorter the amount of time you have with your guests, the tighter the planning must be.
- Golf Tournament: Yes, these are often fundraisers, but what if you used this fun event for a different purpose? This is a great setting for building relationships and you can use a breakfast or lunch to present a message.
- Reception: Music plays, hors d’oeuvres circle the room, guests mingle and chat. You probably can’t have a lengthy speaker at this event, but nothing is stopping you from setting up a few information tables, and recognizing special guests.
- Meeting: This word doesn’t carry much joy for any of us, but a properly planned meeting can accomplish a good deal. Offer light snacks or a lunch break and be sure to find a trained facilitator to be in control.
- Forum: A place where ideas on a certain topic can be discussed and exchanged. The more recognized your experts- the better. A widely recognized expert will not only do wonderful things for publicity, it will also draw other high quality experts. Don’t slack on PR, let the local media know about your event and what you are working to accomplish.
- Conference (summit or symposium): Yes, people do run one-day conferences. These are appropriate for a very narrow topic, or a group of people who can’t make it to longer events. Streamline registration, and “concentrate” everything from speaker talking times to the number of breakout sessions.
- Seminar: What you are offering to teach is the main appeal to attendees so dedicate lots of thought to the topic and sub-topics. Pay special attention to your presenters and handouts.
With just one day, you need to be even more careful that your event content is absolutely stellar. Will people leave feeling like their questions have been answers and their expectations met? Always define the goal of your event before choosing it’s format. Have you ever used one of these one-day event formats? What was your goal and was it accomplished?