Many events include speakers as part of the program. Speakers are great because they help reinforce a topic or the theme of your event. If you’re planning a company retreat, a speaker can be a different voice from outside the company that will help reinforce the topic or theme.
Choosing the right speaker for your event is very important.
When choosing a speaker, here are 4 things to keep in mind:
- Topics. Many speakers can talk on different topics. They may have a book that is currently out that is their main topic, but there could be additional topics that the booking agent is aware of. When booking a speaker, ask if there are additional topics the speaker can speak on. This might allow you to add another session with that speaker. You’re also looking for a topic that fits into the theme of your event.
- Scheduling. Speakers can be booked 2 to 3 years out depending on their popularity. If you have someone in mind, it’s best to get on their schedule as soon as possible. Another issue with scheduling could be a vacation the speaker has planned or something similar to that. The further out you book, the better you’ll be able to plan around the speaker.
- Fees. Speakers fees are in all different price ranges. Obviously the more popular the speaker, the higher their fees will be. If you’ve read a great book and anticipate the author is about to be hot, go book them now for your event. Even if your event is a year out, getting them early could mean you get them at a discounted price. When that popularity strikes, the price goes up.
- Marketing. Speakers can be a great marketing draw to your event. I know when I see the speaker lineup of an event, it affects my interest in attending that event. Use their name and picture in all marketing pieces. And don’t forget to include them in your social media marketing as well
What things to do look for when choosing speakers for your event?