How To Write An Incredible Speaker Profile

The main speaker at an event can make it or break it.  The celebrity and/or content that they bring is a large part of the draw your event holds for attendees.   To maximize on the amazing speaker you are centering your event around, you need an speaker profile.  Your profile should be included in marketing materials, on your event website, and in materials you hand out during your event. The profile you create might be the difference between an attendee registering for your event, or deciding not to. So how can you best represent your main speakers and break-out speakers in a profile?

  1. Always include a photo.  A photo communicates things about a person that words cannot. As soon as you have signed a speaker for an event ask them, or their PR person, to email you a “head shot.”  A head shot is a professional photo that focuses on the face.  A speaker should have one of these prepared and available.
  2.  Choose facts that exhibit their expertise.  With just two or three paragraphs available, you could write twenty different profiles about any given person- so narrow down the information that is best for this event, this topic and this audience.
  3. Write in an active voice.  This sounds technical, but it’s really not.  Writing in an active voice means writing so that the subject of your sentence does the action.  Here’s an example: “Steve has led hundreds of youth on missions around the world.”  A passive voice would read: “Hundreds of youth have been led around the world on mission trips by Steve.”
  4. Include a few personal tidbits to help your audience connect.  Try mentioning a favorite hobby, hometown, or family information.  Be sure to check with your speaker before sharing anything too personal.

Speaker Profile Checklist:

  • Photo
  • Profession
  • Education/experience
  • Awards, professional associations, books written.
  • Hometown, hobbies, family info.

You want to represent your speaker as an expert on their topic, and provide relevant information that backs up their expertise.  Writing an excellent profile is important not only for the introduction of your speaker, but also for advertising purposes.  After you have included all the necessary information, add a few personal facts that can humanize your speaker a bit, it rounds out the profile and helps the audience connect with them.  Don’t rush through your written speaker profile, it’s more important than you might think!

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