There is a famous story of a big rock band who made an odd request in their rider. They asked for the brown M&M’s to be separated out from the other M&M’s. An odd request for sure, but they saw this as a way to test a promoter. If they walked in the backstage area of the venue and the brown M&M’s were in fact separated, they knew the promoter had read and paid attention to the rider.
A typical rider has two sides to it: technical and hospitality. We’ve spent some time discussing the tech part, but today I would like to look at the hospitality side.
When you get the rider from the artist, speaker or band you’re having at your event, the hospitality section could appear overwhelming or even that the artist is being a little big headed.
The goal of this section is to make the performer as comfortable as possible at your event. In case you hadn’t heard, artists are wired a little bit different than the rest of us. And you’ve asked them to bring their talents to your event. For them to be effective, they prefer conditions to be a certain way.
As an artist manager, we encourage our artists to make their riders as simple as possible. We understand the importance of ministry, and the last thing we want, is the rider to get in the way.
Along those lines if you have an issue or question on anything on the artist rider, don’t hesitate to bring that up to the booking agent you are working with or the artist’s manager. I would imagine their attitude will be the same of not letting any issues be a stumbling block.
What is the strangest thing you’ve seen requested in a rider? How did you handle with the artist?