A few days ago, we posted an article on the pros and cons of having an app for your event. The only con stated was that some people (about half of Americans) don’t have smartphones, so, in result, printed out packets (or downloadable PDFs) are still a necessity. And, if the app freezes, the server goes down, or someone’s phone simply dies on their way to the conference, paper would be desired as well. Will there be any differences between the packets and the app?
First of all, everyone understands that phone apps will have more features than a few pieces of paper. Event phone apps offer multiple different details, such as electronic ways to connect with people (such as message boards and even emailing options), surveys to help the planner, and possibly links to other related sites. Printable itineraries wouldn’t have this information.
But, the printed packets, schedules, booklets, etc, should have most of the same information as the app. Event and company information, conference center information, directions, speaker and activity schedule, local transportation contact information, activities and restaurants in the area, conference and meal information, and even city news and facts should all be in the app as well as in a printable version online. Some people will rarely look at this information, but some people will live off of it for the whole weekend.
Should you offer any of this information already printed for your guests, or should they print it at home? My suggestion is to have schedules printed for your guests, but that’s it. Most people will bring a computer and many venues have a printing station, so your guests can print whatever information they want so you don’t waste time and paper.
Still confused about what to put on your website versus on the app…or on both? Poll your potential attendees to see what facts are most important to them. Your attendees happiness is a main goal of your event, so listen to their ideas.