Going viral, for those of you who don’t know, means becoming extremely popular on the Internet in a very short amount of time. Usually, this term is used when talking about a cute kitten-related YouTube video, but it is possible to have your event to go viral as well.
Okay, maybe your event won’t get as popular as some of those videos, but there are quite a number of ways to boost the hype about your event. Upping the excitement will not only make your prospects more intrigued, but the number of people who know about your conference could skyrocket.
You can’t think of a reason not to “go viral,” right? So, here are a few tips on how you could try this for yourself.
1. Make sure your event (and speakers) are buzzworthy. Simple concept, right? If you have a well-known speaker for your event, marketing this fact on your blog and social media outlets as well as others pertaining to your speaker will boost up your popularity for sure.
2. Have a “wow” factor; make sure there is something unique about your event. In the marketing world, we call this the USP or Unique Selling Proposition. If you have an original idea for your event, it’s much easier to get a niche crowd excited about it. Use this USP to decide where and how to market your event as well.
3. Have sharable content. Make sure your content is easy to read and understand, and that your website contains pertinent information so it’s simple for attendees to show off to their friends.
4. Get your online community really, really excited. Become your own personal cheerleader…or that guy who gets the crowd dancing at clubs and parties. Don’t get too “in their face,” though, or you’ll scare them away.
5. Keep them guessing…for a little while. Everyone wants what they can’t have. Offer up a few facts at ﬁrst, then add information right before people become impatient. It will keep people coming back for more.
We want to know, have your events gone viral? How?