3 Common Social Media Mistakes to Avoid

I think it’s safe to say social media is now mainstream. I would wager those of you reading this post use it for personal use and, more than likely, have started using it for your ministry or business as well. By utilizing social media, organizations and ministries can talk about anything from daily happenings to innovative ministry ideas; from new products and services to an exciting event you’re throwing.

But, as we’ve seen during this year’s Olympics, you can also do social media wrong. (just ask Hope Solo) There are tons of mistakes you can make while using Facebook, Twitter, or any other social media, that will deter customers and fans so we want to help. In addition to utilizing a heaping dose of common sense, here are 3 big social media mistakes for ministries and organizations to avoid:

  • Not monitoring/responding – Too many times I’ve seen organizations establish a presence on social media and then put it on autopilot. Not good! Someone must be monitoring your accounts and, when someone comments on your brand or messages you, respond. It’s that simple. To do otherwise is the same as ignoring a person standing next to you who’s trying to talk with you. You don’t want your customers and clients, or potential customers and clients, to feel neglected. Customer service is key for any business. Answering a Facebook comment with a unique response will help make the person feel noticed and important to you. This will undoubtedly increase their loyalty to your brand and help you build relationships.
  • Not speaking enough…or speaking too much – Yes, you need to update content on your social networks frequently, otherwise you run the risk of not being noticed. However, there are a few guidelines about posting you need to keep in mind. As a general rule, posts to Twitter should happen about three times more often than Facebook posts. Twitter is real time; no one really goes back in time to read tweets…or at least not as frequently as people do on Facebook. On Facebook you can get away with posting less updates because most users will scroll and/or look at your profile for new information. In either case, you want to make sure your tweets and posts are not so frequent that your followers are tuning you out, or even worse, unfollowing you!
  • Not using each social network independently – Over time we have learned linking Twitter to Facebook, and vice versa, is not the best idea. This is because your “friends/fans” on Facebook are usually different than your “followers” on Twitter. Facebook is for posting pictures, sharing ministry stories and encouragement, updating with “inside” information your customers love to get and anything else that helps your fans connect with you on a more personal level. Twitter is for quick, short updates about your ministry or organization, industry news, links to helpful information, etc. While conversations and personal details are available on Twitter, more people look for that on Facebook.

Bonus content!

Did you know there are certain days and times that you should update Facebook and post to Twitter? Here’s an excellent article explaining the ins and outs of posting on Twitter, with a little information on Facebook as well!

What lessons have you learned when using social media?

 

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