Your event is over and you’ve (mostly) recuperated from the physical and mental demands of planning and holding your event. Was it worth it?
Here are three key factors to consider when answering this question:
- Results: Was the event’s purpose (which is likely aligned with the organization’s purpose) achieved? For a Christian event, were the spiritual purposes of the event accomplished?
- Feedback from attendees: Consider both anecdotal and more formal responses, like surveys, that you requested.
- Financial Outcome: In this area, the bottom line is, well, the bottom line.
Whereas secular events don’t hesitate to include all of the above factors when assessing an event’s worth, sometimes Christians are hesitant to consider the financial outcome because it doesn’t seem as spiritually-focused as the others.
In our office, we always consider the financial outcome along with the first two factors once an event concludes. We do this not only because we are part of a self-sustaining ministry that must fund itself through business principles, but also because the Biblical principle of stewardship encourages us to use our funds, time, and talents in a wise manner. “It was worth it all if only one life was changed” has merit, but so does considering how we might have an even greater kingdom impact with the resources consumed by that event if we apply them differently in the future.
We don’t expect every event to be financially profitable every year, as potential for growth and future impact are always considered. And, the profitability of an event does not automatically trump other considerations when determining an event’s worth, as there are numerous events we could plan that would be financially beneficial but not align with our purpose. An event that falls within the intersection where attendees’ goals are met, our purposes are accomplished, and we exhibit wise stewardship has the potential to greatly impact lives both now and in the future.