Choosing the correct marketing strategies for your upcoming event is equally as (if not more) important than planning it. This post will help you with how to promote your event to ensure that people get the message and attend.
Social Media – Everyone and their grandma is addicted to Facebook or Twitter these days, so this is obviously one of the quickest ways to connect with people you know really well, or don’t know at all. Writing statuses and updates about your event, with catchy phrases that make people want to learn more, is a simple way to get the word out about your event. Make sure to include the link to your website and/or landing page. Oh, and creating an event hashtag on Twitter will help you monitor the chatter.
Facebook Events – Creating a Facebook Event is another way to share information with potential attendees. Make sure to add pictures, information, and links for the event so people can RSVP, learn specifics, leave comments, and ask questions. This will help the conference have a web presence and is very helpful for potential and confirmed attendees.
Facebook Ads – You know those little “sponsored” ads on the Facebook sidebar that seem to know exactly what your hobbies and interests are? Those, my friend, are Facebook ads. After doing research on your target market, you write up a one line ad, throw in a picture, choose what your target market is (you can choose age range, location, education level, interests, religion, and all that jazz), link it to your landing page, then choose how much money you want to spend and voila, instant Facebook ad and instant marketing. Read this article to learn more about creating a Facebook ad that really works.
Landing page – I’m sure you’ve seen a landing page before. Have you ever clicked on a link that brought you to a bare-looking page, with no upper tool bar, that just had lines and lines of sales content on it? That is the ever-so-important landing page. A landing page is usually linked to from social media or other advertising, and is basically the next step to registering. This is where you entice readers to RSVP to your event by using attractive marketing lingo. At the bottom of the page, (and in the middle too, in some cases,) a call to action button is present. This is a fancy term for a clickable rectangle that says something like, “Register Now!” on it. This is the page that will really convince your readers to sign up. You can learn more about how to set up a landing page here or here.
Email marketing – You have an email list, right? An email list is one of the most important steps in Internet marketing, because everyone on there chose to receive your emails. Their obvious interest in the topic you teach makes them prime candidates for invitees to your conference. You can send out an email a couple of months before the event, giving some key clues to peak their interest with enticing phrases like, “Click here to learn more about this once in a lifetime opportunity!” (with a link to your landing page, of course.) Closer to the event, you can send out another email stating, “We have a limited amount of tickets, so act now!” A few weeks before the event, mail out reminders to people who haven’t caught on yet. Also, send out specific emails to those who have signed up, to remind them about dates, times, locations, etc. There are so many ways to market through emails, but just remember not to send them too frequently or it might scare away potential customers!