Trying to decide if social media is something you and your ministry need to get involved in? Trust me, you do. 93% of adult Internet users are on Facebook. This means chances are pretty good that your event attendees and potential attendees are too.
Social media is no longer something to leave to your intern, something you can set up and walk away from, and it’s definitely not anything you can ignore. Corporations, brands and organizations are embracing the pervasive media to be more than simply another outlet to reach audiences. It is a great way to engage attendees before, during and after meetings.
If you’re new to social media it can seem pretty overwhelming, but it doesn’t have to be. Focus your immediate attention on the channel where the majority of your audience is. Chances are that will be Facebook. Dive in and start building connections. Experience has taught me the best way to learn social media is to just do it. I promise you won’t break it!
Whether you are brand new to social media, or have been doing it for awhile, it’s important you stay up on the latest trends and ideas. To help you do so, we want to make you aware of a free webinar that our friends at Collinson Media and Events are conducting on March 21 from 2:00-3:00 p.m. EST. Below is the info on speakers and a link to register:
Dynamic business speaker and author Karen McCullough joins digital media expert Chris Rash to break down the top platforms and explain how planners can use them to elevate engagement with attendees. Generational differences will be covered as well as how meeting planners (and marketers) need to tailor their efforts to specific audiences to achieve their targeted engagement levels. The presenters will answer questions from Collinson editors and attendees who submit questions through Facebook and Twitter. Click HERE to register.
Hopefully you will find this webinar to be helpful. In the meantime, do have any social media questions or concerns we can help you with? If so, just leave us a comment below and we’ll respond!