I continue to have mixed emotions on direct mail marketing, I believe it is imperative to certain audiences and not for others. So, here are a few thoughts for enhancing your efforts when choosing to use direct mail.
1. Keep it Simple – If your creative material is too complicated to understand or difficult to read, people won’t take the time to figure it out. Instead, they’ll toss it aside.
2. Send to the Right People – With today’s technology you don’t have to take a shot in the dark with a zip code. Rather, you can send mail to specific cultural, socio-economic and lifestyle demographics.
3. Increase Frequency – Consider limiting the number of people you target so you can afford to do multiple mailings.
4. Remember the Details – Sometimes we get so excited about what we’re sending that we forget to include the basics (website, phone number, address), not everyone your sending to knows who you are.
2 comments tagged as Direct Mail, Glorieta Conference Center, Ridgecrest Conference Center | Meeting Planners
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Good list here Melissa. I think direct mail can still work if it’s:
1. Valuable to the person receiving it or,
2. Very unique…meaning you send something they have to look twice at.
Thanks Bill, I agree.