Every two years the world is treated to an evening of incredible displays of artistry, creative combinations of dance, costumes and music and an impressive parade of nations. A few nights ago, the Rio Olympics kicked off in typical fashion with the Opening Ceremony. Fireworks, a substantial projection system turning the floor into an artistic canvas, lights, costumes, music, dance. As with every Opening Ceremony, I sat and thought “wow” multiple times throughout the course of the evening.
Wow factors. A quick Google search leads to this definition: “qualities or features that are extremely impressive.” No matter the size of the event you are planning, it’s possible to include your own wow factors throughout. While it’s safe to say 99.9% of the events you plan won’t be to the extreme of an Olympic Opening Ceremony watched by millions throughout the world, you can still wow your audience in memorable ways.
As you plan your event, consider these two questions when you brainstorm wow factors you can implement:
- Is this worth the time, effort and cost it will take to execute? Recently, the Democratic National Convention concluded with their usual balloon drop. However, this year they amped up their tradition by dropping a colossal 100,000 balloons. While it was impressive, the event planner in me immediately wondered, “Who has to pop all of those balloons after the convention concludes?” The time, effort and cost involved to inflate, hang, release and deflate these balloons were big feats. The spectacle was heavily talked about on social media. Was it worth it? While I can’t speak for the convention, I can say as a spectator I was completely fascinated as the balloons continually fell from the ceiling. I can’t say the same for the people in charge of popping all of them, however!
- What is my purpose for including this wow factor moment? I went to a conference that launched with a marching band going up and down the auditorium aisles. The goal was to get the crowd excited about the event from the very first moment the session began. Did it work? With the entire crowd on their feet, it definitely gave the conference an opening momentum that carried throughout the event.
Moments that make your audience say “wow” can go a long way in encouraging a guest to return. Each idea doesn’t have to be bigger and better – as an event planner this can become a huge distraction if your time is consumed by creating a few big moments. By providing new and different ideas throughout your event and ones that follow, the conference momentum can be great and leave your crowd wondering what might happen next!